for Promomed

Update: 16.09.2025

Last week: 36 week 2025 (01.09.2025 - 07.09.2025)

Last full month: August 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 142 5.1% 14.4% 0 21 100 285 4.3% 10.8% 0 5.0%
MoM 36 668 3.5% 14.1% 0.1 84 968 932 3.2% 10.6% -0.1 2.8%
YTD 319 050 20.7% 13.2% 1.5 713 411 209 27.8% 9.9% 0.5 7.1%
MAT 476 068 22.7% 13.3% 2.3 994 363 999 22.6% 9.7% 0.6 1.8%
BRAINMAX
WoW 1 878 8.7% 100.0% 0 6 645 929 10.7% 100.0% 0 8.7%
MoM 8 534 2.0% 100.0% 0 30 008 435 3.6% 100.0% 0 2.0%
YTD 82 380 87.2% 100.0% 0 285 411 359 83.6% 100.0% 0 87.2%
MAT 121 030 92.6% 100.0% 0 416 643 343 87.8% 100.0% 0 92.6%
GOLDLINE PLUS
WoW 12 151 -1.6% 46.5% 0.2 40 410 176 -3.4% 38.4% 0.2 -2.1%
MoM 56 909 -3.8% 45.9% -0.9 188 693 462 -2.8% 37.6% -0.8 -2.0%
YTD 553 160 -7.6% 45.8% 0.8 1 792 493 265 -4.9% 37.5% 0.6 -9.3%
MAT 783 424 -6.4% 46.0% 0.7 2 510 879 706 -5.1% 37.6% 0 -7.8%
MIGRENIUM
WoW 8 860 9.3% 0.4% 0 3 243 878 13.0% 0.5% 0.1 -3.2%
MoM 35 983 7.1% 0.3% 0 12 764 211 6.9% 0.5% 0 4.2%
YTD 292 225 -30.5% 0.3% -0.2 103 080 773 -21.4% 0.5% -0.2 4.9%
MAT 439 581 -26.5% 0.4% -0.1 153 519 605 -9.3% 0.5% -0.1 2.5%
MODELAX-N
WoW 25 090 2.6% 20.4% 1.3 14 810 752 6.7% 15.3% 1.3 -3.9%
MoM 109 386 -0.2% 18.8% -0.1 62 929 768 2.9% 14.0% 0.3 0.3%
YTD 1 001 608 -3.1% 20.0% -2.5 540 692 284 20.5% 14.5% 0 9.1%
MAT 1 431 469 1.1% 20.0% -1.3 751 099 291 28.8% 14.2% 0.9 7.5%
REDUXIN
WoW 8 124 -5.1% 31.1% -1 44 387 883 -7.6% 42.1% -1.6 -2.1%
MoM 40 074 0.3% 32.3% 0.7 219 573 916 1.5% 43.8% 1 -2.0%
YTD 382 505 -12.5% 31.7% -1.2 2 086 951 246 -10.6% 43.6% -2 -9.3%
MAT 540 608 -9.8% 31.8% -0.7 2 917 219 702 -7.0% 43.7% -0.9 -7.8%
REDUXIN FORTE
WoW 2 879 5.8% 11.0% 0.8 13 873 591 7.1% 13.2% 1.4 -2.1%
MoM 12 848 -2.5% 10.4% -0.1 60 988 448 -1.5% 12.2% -0.1 -2.0%
YTD 122 124 2.7% 10.1% 1.2 560 930 736 9.2% 11.7% 1.7 -9.3%
MAT 170 576 2.5% 10.0% 1 769 139 399 8.2% 11.5% 1.4 -7.8%
SALVISAR
WoW 11 510 14.5% 1.7% 0.2 6 210 171 13.4% 1.7% 0.2 0.1%
MoM 42 810 13.5% 1.4% 0.2 23 255 651 14.8% 1.4% 0.2 1.1%
YTD 419 626 17.2% 1.6% 0.3 213 040 363 45.3% 1.6% 0.4 -3.0%
MAT 633 221 24.6% 1.7% 0.4 307 409 866 56.6% 1.6% 0.5 -4.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 319 050 20.7% 13.2% 1.5 713 411 209 27.8% 9.9% 0.5 7.1%
BRAINMAX 82 380 87.2% 100.0% 0 285 411 359 83.6% 100.0% 0 87.2%
GOLDLINE PLUS 553 160 -7.6% 45.8% 0.8 1 792 493 265 -4.9% 37.5% 0.6 -9.3%
MIGRENIUM 292 225 -30.5% 0.3% -0.2 103 080 773 -21.4% 0.5% -0.2 4.9%
MODELAX-N 1 001 608 -3.1% 20.0% -2.5 540 692 284 20.5% 14.5% 0 9.1%
REDUXIN CAPS 382 505 -12.5% 31.7% -1.2 2 086 951 246 -10.6% 43.6% -2 -9.3%
REDUXIN FORTE 122 124 2.7% 10.1% 1.2 560 930 736 9.2% 11.7% 1.7 -9.3%
SALVISAR 419 626 17.2% 1.6% 0.3 213 040 363 45.3% 1.6% 0.4 -3.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 476 068 22.7% 13.3% 2.3 994 363 999 22.6% 9.7% 0.6 1.8%
BRAINMAX 121 030 92.6% 100.0% 0 416 643 343 87.8% 100.0% 0 92.6%
GOLDLINE PLUS 783 424 -6.4% 46.0% 0.7 2 510 879 706 -5.1% 37.6% 0 -7.8%
MIGRENIUM 439 581 -26.5% 0.4% -0.1 153 519 605 -9.3% 0.5% -0.1 2.5%
MODELAX-N 1 431 469 1.1% 20.0% -1.3 751 099 291 28.8% 14.2% 0.9 7.5%
REDUXIN CAPS 540 608 -9.8% 31.8% -0.7 2 917 219 702 -7.0% 43.7% -0.9 -7.8%
REDUXIN FORTE 170 576 2.5% 10.0% 1 769 139 399 8.2% 11.5% 1.4 -7.8%
SALVISAR 633 221 24.6% 1.7% 0.4 307 409 866 56.6% 1.6% 0.5 -4.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 142 5.1% 14.4% 0 21 100 285 4.3% 10.8% 0 5.0%
BRAINMAX 1 878 8.7% 100.0% 0 6 645 929 10.7% 100.0% 0 8.7%
GOLDLINE PLUS 12 151 -1.6% 46.5% 0.2 40 410 176 -3.4% 38.4% 0.2 -2.1%
MIGRENIUM 8 860 9.3% 0.4% 0 3 243 878 13.0% 0.5% 0.1 -3.2%
MODELAX-N 25 090 2.6% 20.4% 1.3 14 810 752 6.7% 15.3% 1.3 -3.9%
REDUXIN CAPS 8 124 -5.1% 31.1% -1 44 387 883 -7.6% 42.1% -1.6 -2.1%
REDUXIN FORTE 2 879 5.8% 11.0% 0.8 13 873 591 7.1% 13.2% 1.4 -2.1%
SALVISAR 11 510 14.5% 1.7% 0.2 6 210 171 13.4% 1.7% 0.2 0.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 36 668 3.5% 14.1% 0.1 84 968 932 3.2% 10.6% -0.1 2.8%
BRAINMAX 8 534 2.0% 100.0% 0 30 008 435 3.6% 100.0% 0 2.0%
GOLDLINE PLUS 56 909 -3.8% 45.9% -0.9 188 693 462 -2.8% 37.6% -0.8 -2.0%
MIGRENIUM 35 983 7.1% 0.3% 0 12 764 211 6.9% 0.5% 0 4.2%
MODELAX-N 109 386 -0.2% 18.8% -0.1 62 929 768 2.9% 14.0% 0.3 0.3%
REDUXIN CAPS 40 074 0.3% 32.3% 0.7 219 573 916 1.5% 43.8% 1 -2.0%
REDUXIN FORTE 12 848 -2.5% 10.4% -0.1 60 988 448 -1.5% 12.2% -0.1 -2.0%
SALVISAR 42 810 13.5% 1.4% 0.2 23 255 651 14.8% 1.4% 0.2 1.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs