Mi.Business.Console

for Promomed

Update: 16.09.2025

Last week: 36 week 2025 (01.09.2025 - 07.09.2025)

Last full month: August 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 142	5.1%	14.4%	0	21 100 285	4.3%	10.8%	0	5.0%
MoM	36 668	3.5%	14.1%	0.1	84 968 932	3.2%	10.6%	-0.1	2.8%
YTD	319 050	20.7%	13.2%	1.5	713 411 209	27.8%	9.9%	0.5	7.1%
MAT	476 068	22.7%	13.3%	2.3	994 363 999	22.6%	9.7%	0.6	1.8%
BRAINMAX
WoW	1 878	8.7%	100.0%	0	6 645 929	10.7%	100.0%	0	8.7%
MoM	8 534	2.0%	100.0%	0	30 008 435	3.6%	100.0%	0	2.0%
YTD	82 380	87.2%	100.0%	0	285 411 359	83.6%	100.0%	0	87.2%
MAT	121 030	92.6%	100.0%	0	416 643 343	87.8%	100.0%	0	92.6%
GOLDLINE PLUS
WoW	12 151	-1.6%	46.5%	0.2	40 410 176	-3.4%	38.4%	0.2	-2.1%
MoM	56 909	-3.8%	45.9%	-0.9	188 693 462	-2.8%	37.6%	-0.8	-2.0%
YTD	553 160	-7.6%	45.8%	0.8	1 792 493 265	-4.9%	37.5%	0.6	-9.3%
MAT	783 424	-6.4%	46.0%	0.7	2 510 879 706	-5.1%	37.6%	0	-7.8%
MIGRENIUM
WoW	8 860	9.3%	0.4%	0	3 243 878	13.0%	0.5%	0.1	-3.2%
MoM	35 983	7.1%	0.3%	0	12 764 211	6.9%	0.5%	0	4.2%
YTD	292 225	-30.5%	0.3%	-0.2	103 080 773	-21.4%	0.5%	-0.2	4.9%
MAT	439 581	-26.5%	0.4%	-0.1	153 519 605	-9.3%	0.5%	-0.1	2.5%
MODELAX-N
WoW	25 090	2.6%	20.4%	1.3	14 810 752	6.7%	15.3%	1.3	-3.9%
MoM	109 386	-0.2%	18.8%	-0.1	62 929 768	2.9%	14.0%	0.3	0.3%
YTD	1 001 608	-3.1%	20.0%	-2.5	540 692 284	20.5%	14.5%	0	9.1%
MAT	1 431 469	1.1%	20.0%	-1.3	751 099 291	28.8%	14.2%	0.9	7.5%
REDUXIN
WoW	8 124	-5.1%	31.1%	-1	44 387 883	-7.6%	42.1%	-1.6	-2.1%
MoM	40 074	0.3%	32.3%	0.7	219 573 916	1.5%	43.8%	1	-2.0%
YTD	382 505	-12.5%	31.7%	-1.2	2 086 951 246	-10.6%	43.6%	-2	-9.3%
MAT	540 608	-9.8%	31.8%	-0.7	2 917 219 702	-7.0%	43.7%	-0.9	-7.8%
REDUXIN FORTE
WoW	2 879	5.8%	11.0%	0.8	13 873 591	7.1%	13.2%	1.4	-2.1%
MoM	12 848	-2.5%	10.4%	-0.1	60 988 448	-1.5%	12.2%	-0.1	-2.0%
YTD	122 124	2.7%	10.1%	1.2	560 930 736	9.2%	11.7%	1.7	-9.3%
MAT	170 576	2.5%	10.0%	1	769 139 399	8.2%	11.5%	1.4	-7.8%
SALVISAR
WoW	11 510	14.5%	1.7%	0.2	6 210 171	13.4%	1.7%	0.2	0.1%
MoM	42 810	13.5%	1.4%	0.2	23 255 651	14.8%	1.4%	0.2	1.1%
YTD	419 626	17.2%	1.6%	0.3	213 040 363	45.3%	1.6%	0.4	-3.0%
MAT	633 221	24.6%	1.7%	0.4	307 409 866	56.6%	1.6%	0.5	-4.7%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	319 050	20.7%	13.2%	1.5	713 411 209	27.8%	9.9%	0.5	7.1%
BRAINMAX	82 380	87.2%	100.0%	0	285 411 359	83.6%	100.0%	0	87.2%
GOLDLINE PLUS	553 160	-7.6%	45.8%	0.8	1 792 493 265	-4.9%	37.5%	0.6	-9.3%
MIGRENIUM	292 225	-30.5%	0.3%	-0.2	103 080 773	-21.4%	0.5%	-0.2	4.9%
MODELAX-N	1 001 608	-3.1%	20.0%	-2.5	540 692 284	20.5%	14.5%	0	9.1%
REDUXIN CAPS	382 505	-12.5%	31.7%	-1.2	2 086 951 246	-10.6%	43.6%	-2	-9.3%
REDUXIN FORTE	122 124	2.7%	10.1%	1.2	560 930 736	9.2%	11.7%	1.7	-9.3%
SALVISAR	419 626	17.2%	1.6%	0.3	213 040 363	45.3%	1.6%	0.4	-3.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	476 068	22.7%	13.3%	2.3	994 363 999	22.6%	9.7%	0.6	1.8%
BRAINMAX	121 030	92.6%	100.0%	0	416 643 343	87.8%	100.0%	0	92.6%
GOLDLINE PLUS	783 424	-6.4%	46.0%	0.7	2 510 879 706	-5.1%	37.6%	0	-7.8%
MIGRENIUM	439 581	-26.5%	0.4%	-0.1	153 519 605	-9.3%	0.5%	-0.1	2.5%
MODELAX-N	1 431 469	1.1%	20.0%	-1.3	751 099 291	28.8%	14.2%	0.9	7.5%
REDUXIN CAPS	540 608	-9.8%	31.8%	-0.7	2 917 219 702	-7.0%	43.7%	-0.9	-7.8%
REDUXIN FORTE	170 576	2.5%	10.0%	1	769 139 399	8.2%	11.5%	1.4	-7.8%
SALVISAR	633 221	24.6%	1.7%	0.4	307 409 866	56.6%	1.6%	0.5	-4.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 142	5.1%	14.4%	0	21 100 285	4.3%	10.8%	0	5.0%
BRAINMAX	1 878	8.7%	100.0%	0	6 645 929	10.7%	100.0%	0	8.7%
GOLDLINE PLUS	12 151	-1.6%	46.5%	0.2	40 410 176	-3.4%	38.4%	0.2	-2.1%
MIGRENIUM	8 860	9.3%	0.4%	0	3 243 878	13.0%	0.5%	0.1	-3.2%
MODELAX-N	25 090	2.6%	20.4%	1.3	14 810 752	6.7%	15.3%	1.3	-3.9%
REDUXIN CAPS	8 124	-5.1%	31.1%	-1	44 387 883	-7.6%	42.1%	-1.6	-2.1%
REDUXIN FORTE	2 879	5.8%	11.0%	0.8	13 873 591	7.1%	13.2%	1.4	-2.1%
SALVISAR	11 510	14.5%	1.7%	0.2	6 210 171	13.4%	1.7%	0.2	0.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	36 668	3.5%	14.1%	0.1	84 968 932	3.2%	10.6%	-0.1	2.8%
BRAINMAX	8 534	2.0%	100.0%	0	30 008 435	3.6%	100.0%	0	2.0%
GOLDLINE PLUS	56 909	-3.8%	45.9%	-0.9	188 693 462	-2.8%	37.6%	-0.8	-2.0%
MIGRENIUM	35 983	7.1%	0.3%	0	12 764 211	6.9%	0.5%	0	4.2%
MODELAX-N	109 386	-0.2%	18.8%	-0.1	62 929 768	2.9%	14.0%	0.3	0.3%
REDUXIN CAPS	40 074	0.3%	32.3%	0.7	219 573 916	1.5%	43.8%	1	-2.0%
REDUXIN FORTE	12 848	-2.5%	10.4%	-0.1	60 988 448	-1.5%	12.2%	-0.1	-2.0%
SALVISAR	42 810	13.5%	1.4%	0.2	23 255 651	14.8%	1.4%	0.2	1.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

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SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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